written by
Clayton Conway

I finally started a blog: what blog tools I used and why.

Website Blogging 2 min read , September 1, 2022
Photo of the balloon rising (like my blog!) in the distance at Disney Springs

Thank you for checking out my blog, which has been bouncing around in my head for years. I finally combined the time, motivation, and proper blog tools to launch my website and blog. I’ve been helping other people, businesses, and organizations build their blogs and marketing stacks for years. After years of procrastination, I finally found a setup I felt I could manage in my spare time.

Yes, I could pay other people to do all of this for me

But, if I’m not writing my blog posts, they don’t reflect my thoughts or ideas, which doesn’t sit well with me. I’m a frugal person by nature. Waste not, want not. Authenticity is something I value greatly, almost as much as freedom!

The right blog tools make blogging less time-consuming.

I’ve been writing a lot lately, but the entirety of it has been for technical SOPs, making me not want to write in my spare time. Of course, everyone knows writing is a lot of work, but I’ve always believed that with the right tools, I could focus entirely on the content and not on how it gets where it needs to go.

I firmly believe all social posts should link to content on a site and your own URL. Otherwise, posting content on Facebook, Tiktok, or Instagram is building their platform, not yours. I LOVE Storychief because it allows me to create good blog posts, maximize SEO value, and turn them into social media posts that get blasted out to as many channels as I want to connect.

For those curious, I chose to use two of my favorite tools in my business and for customers. First, I decided to use Canva.com for the website and Storychief.io for my blog and social media. Then I use Grammarly to help me write more effectively. This combination of tools allows me to make the most of my time by streamlining the design-write-post-distribute process.

Good content is the best SEO.

I advocate for building content instead of throwing away stacks of money on SEO snake oil. Creating helpful content and optimizing it for keywords and phrases your customers are searching for is the most effective way to build an online presence. Even if you pay others to write blog articles for you, that is content you own and can use and reuse for years.

I’m also a big fan of Google Workspace. I don’t think people grasp how valuable Google Workspace is, but anyone that does anything online should seriously consider looking into it. It just works, and in combination with Google Domains, it provides a level of security and sophistication that would otherwise require an entire IT department to manage (conversely, if you already have an entire IT department, you could fire most of them if you switched to Google Workspace... just saying)

Blog Tools Google Workspace Grammarly Storychief
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